01 / THE LIVE EXPERIENCE
WALK IN OUR LIVE MERCH COMMERCIALS
Selected models have the opportunity to walk in Runway 7's live Merch commercials before the fashion shows and showcase official Merch in front of the audience.
NYFW · FEBRUARY 9, 2027 · RUNWAY 7
UNLOCK YOUR MERCH CASTING
Purchase your $150 Merch Casting Credit in the Runway 7 App, redeem it on official merch, and secure your chance to participate in the Merch Casting. If selected, add $100 more in redeemable credit to confirm your spot and receive your commercial schedule.
Total redeemable credit if selected: $250.
Casting takes place on
February 9 at 5 PM.
THE EXPERIENCE
WHAT IS
MERCH CASTING?
Runway 7 Merch Casting is an exclusive audition to discover models for our live Merch commercials presented before each Runway 7 show during New York Fashion Week. This is your chance to go beyond the casting room and become part of the next Runway 7 Merch campaign.
02 / THE CAMPAIGN
BE THE NEXT FACE OF RUNWAY 7 MERCH
Get the chance to be featured on Runway 7's official social channels as part of our Merch campaign and share your fashion moment with a wider audience.
Casting access is included with the initial $150 redeemable Merch credit. Participation in the casting does not guarantee selection for the commercials or social media campaign.
HOW IT WORKS
FOUR SIMPLE STEPS
From app purchase to casting day, here is the exact flow for the Merch Casting campaign.
01
BUY THE OPPORTUNITY IN THE APP
Purchase the $150 Merch Casting Credit exclusively through the Runway 7 App.
02
USE YOUR $150 CREDIT ON MERCH
Your initial $150 becomes credit that can be redeemed only inside the Runway 7 App on official merch items.
03
ATTEND THE MERCH CASTING
Show up for the Merch Casting on February 9 at 5 PM and take your shot at becoming part of the next campaign.
04
IF SELECTED, ADD $100 CREDIT
Selected models add $100 more in redeemable merch credit . Then your schedule for the commercials is assigned.
Initial redeemable credit purchased in the app. This gives you access to the Merch Casting opportunity.
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Additional redeemable credit paid only if you are selected after the casting.
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Your full redeemable credit if selected, plus your chance to appear in the next Runway 7 Merch commercial experience.
BENEFITS
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YOUR MOMENT WITH RUNWAY 7
EXPAND YOUR REACH
This opportunity can increase your visibility as a model within the Runway 7 fashion community.
APPEAR ON OFFICIAL STORIES
Selected models may be featured on Runway 7 official Instagram stories, helping boost exposure.
GET CONTENT FOR YOUR SOCIALS
You will have the chance to obtain photos and campaign-style content to strengthen your social media presence.
LIVE THE RUNWAY 7 EXPERIENCE
Be part of one of the most exciting fashion platforms in New York Fashion Week.
THE RUNWAY 7 EXPERIENCE
THE STAGE IS SET.
An inside look at Runway 7 Fashion Week — the models, the lights and the crowd.
FAQ
QUESTIONS?
Clear answers for models interested in the Merch Casting campaign.
WHERE DO I BUY THE MERCH CASTING CREDIT?
The Merch Casting Credit is purchased exclusively through the Runway 7 App.
CAN I USE THE $150 CREDIT ON MERCH?
Yes. The initial $150 is redeemable only inside the Runway 7 App and can be used on official merch items.
WHEN IS THE MERCH CASTING?
The Merch Casting takes place on February 9, 2027 at 5 PM.
WHAT HAPPENS IF I AM SELECTED?
If selected, you will add $100 more in redeemable merch credit. After that, your commercial schedule will be assigned.
DO THE ADDITIONAL $100 BECOME CREDIT TOO?
Yes. The extra $100 also becomes redeemable merch credit, for a total of $250 in credit if you are selected.
DOES BUYING THE CREDIT GUARANTEE SELECTION?
No. Purchasing the credit gives you access to participate in the Merch Casting, but selection depends on the casting results.